BC Wood marketing workshop w/ Neil Godin

Attend this new virtual seminar hosted by BC Wood and Neil Godin to learn how to successfully market new wood product innovations. From marketing tips to industry specific strategies, learn key tactics for successfully introducing new products to the market! This seminar is beneficial for large organizations and sole proprietorships alike.

Topics will include:

1. Proof of Market. Learn how to prove up the market for your innovation – throughout the development process -- while building potential sales at the same time.
2. Systematic Daily Outreach. Learn how to connect with your ideal potential customers -- and specifiers – without old-fashioned cold calling and selling.
3. “Triple-R Marketing.” Learn how to use “The Three R’s” – Repeat business, Referral Business and Customer Reviews – to grow sales of your new product organically and at virtually no cost.

CAWP workshop #1 - Wood processing

From raw material to part production and understanding production workflows to optimize your designs, and use of wood. This workshop starts with looking at the qualities, types, and sizes of wood that would be sourced for your projects and how you can go about preparing this raw material. It will then take you onto the shop floor where we will talk through the different machining processes that are used to size, surface and process material, and the things that need to be considered at this stage. We will cover some basics on the tooling for the machinery and the importance of using the right tool for your application and its effect on downstream processes such as finishing.

CAWP workshop #2 - CNC Machining 

Utilizing CNC cutting as a tool in design, production, jig making and prototyping to use this technology to your advantage. This workshop explores the various uses and applications for CNC cutting, the different machine types, tooling and software. CNC is amazing technology, but it's not going to solve problems for you or make your life easier unless you understand how it can be incorporated into your workflow. Today this technology is used on mass, with many shops being outfitted with machines for their application, from cabinets and custom woodwork to mass timber and timber framing.

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CAWP workshop #3 - Wood finishing

Understanding the types and applications of wood finishes and the process workflow that leads you to the best results. This workshop focuses on the final stages of the process, which deal with wood finishing and the various coatings, treatments and products that can be applied to wood. Finishes are applied for reasons such as aesthetics, durability, and functional purposes and so the preparation of your wood to receive a finish is extremely important. Making good choices in your finishing process can add years of life to your wood project or can be a distinguishing feature that has your product stand out in the marketplace.

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